About Us

ShopOTAG is a multi-level fashion company that has achieved worldwide acclaim for its chic and contemporary line, Sentimental NY, which features cocktail dresses, evening wear, pants and club wear. 


ShopOTAG’s clothing lines radiate with an essence and flair of glamour for the woman who enjoys an exciting life. Pieces from our line have been featured in music videos, celebrity parties, and beauty pageants. ShopOTAG caters to every woman, allowing her to always feel beautiful and confident. 


We conceptualize and fabricate our own textiles, differentiating us from all alternatives by consistently keeping in time with the elite standards set by our clientele. This scope of development is the key that allows ShopOTAG to maintain low production costs while still crafting leading edge styles. 


This also allows ShopOTAG to provide its clientele quality, yet economical fashions. 


ShopOTAG styles are proudly made in the USA in our New York factories. 


Designer Sam Hourani, the creative force behind the product since its early stages, is now joining forces with his talented designer and wife, Tatee Sakr-Hourani. Together they are refocusing the brand and expanding the line with a unique prom and evening wear collection.